Privacy Policy

Privacy Policy Last updated: October 2nd, 2026

This Privacy Policy describes how Dear Mother (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our Site or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

 

Please read this Privacy Policy carefully.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

 

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

 

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

 

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.

• Information We Collect Directly from You:

  • Contact details: Including your name, address, phone number, and email.

  • Order information: Including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information: Including your username, password, security questions, and other information used for account security purposes.

  • Shopping information: Including the items you view, put in your cart, save into your account (like loyalty points, reviews, referrals, or gift cards), or purchase.

  • Customer support information: Including the information you choose to include in communications with us, for example, when sending a message through the Services.

• Information We Collect about Your Usage: We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.

• Information We Obtain from Third Parties:

  • Companies who support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment and fulfill your orders.

  • Advertising and analytics partners who collect information when you open or click on emails we send you or interact with our advertisements.

How We Use Your Personal Information

• Providing Products and Services: To process payments, fulfill orders, manage your account, arrange shipping, facilitate returns/exchanges, and provide other related features.

• Marketing and Advertising: To send marketing, advertising, and promotional communications by email, text message, or postal mail, and to tailor advertising on our Site and other websites.

• Security and Fraud Prevention: To detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.

• Communicating with You and Service Improvement: To provide customer support, respond to your inquiries, and maintain our business relationship.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see Shopify Cookies.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some features to work incorrectly or no longer be available.

 

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

• With vendors and service providers who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, shipping).

• With business and marketing partners to provide services and advertise to you.

• When you direct, request us, or otherwise consent to our disclosure.

• With our affiliates or within our corporate group to run a successful business.

• In connection with a business transaction (such as a merger or bankruptcy), to comply with legal obligations, or to protect our rights.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

 

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

 

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights

Depending on where you live, you may have the right to access, delete, correct, or receive a copy of your personal information, as well as opt out of targeted advertising or the sale/sharing of your data. You may also withdraw your consent at any time.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at support@shopcontourlab.com.